McDonalds have launched a nationwide reimaging programme to improve its brand image amid increase competition in the fast food sector.
The programme includes the move away from a cafeteria feel to a more intimate restaurant; creating inspirational, sophisticated designs and extensions to the existing space and drive thru areas.
Key Facts
Booth King have been appointed as structural engineers for a series of McDonalds restaurants from Blackburn to West Bromich and in between, providing structural engineering solutions to the new and improved outlets.